If you have an ecommerce site online then you must optimize it. There is no other way around it.If you have an ecommerce site online then you must optimize it. There is no other way around it.If your site is not optimized then you will not be able to sell your products and very soon you will be out of business. I will talk about a couple of things that will help you optimize your ecommerce.It all starts with development, so if you live in San Diego and hired a web development company, here are some of the things that you should ask them to do.Basically, do not have a flat architecture site. Allow for multiple categories and subcategories so you can target different key phrases on different pages.    For example if you have an online clothing store, you should have a category called men clothes and under that you should have sub categories such as pants, shirts, ETC. this will allow you to target these keyword separately instead of trying to target all of them on the same page.So for the black jeans page the URL should be www.yoursite.com/men-clothes/pants/black-jeans.htmlIn my next post I will try to give a couple of more hints such as how to get over the duplicate content problem, canonicalization , using Java script # function so look out for my next blog on how to optimize your ecommerce site.

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